I work with several printing reps who consistently come into contact with the customer whose logo is...how do I put this? Unusable, disorganized, cluttered and just plain awful. Generally, homemade logos use clipart and other elements that are not a good resolution or quality. These logos don't convert to print very well, especially if the printed piece needs to be larger than the original size of the logo.
In all honesty, the print quality is the least of your worries if the face of your business, the first thing people see that represents your company is a homemade logo. Take into consideration the design quality. While most business owners excel at what they do, they are not trained in design and they become too attached to their 'masterpiece' failing to see how unappealing and unattractive it truly is. This is bad for business.
One of the sales reps asked me to provide her with some ammunition to give to her clients to help explain the negative consequences of a poorly designed logo. I found an article that helps to state the serious impact poor design and marketing can have on the success of your business.
I'd also like to point out that there's nothing wrong with using a homemade logo as a sketch to give to a designer to refine it and bring it to life. This way your professionally designed logo holds onto the essence and characteristics you want to portray about your business.
"If you think that you can't afford to invest in a good, professionally designed logo & business card, consider the outcome. How can you afford not to?"
To read the article, click 'Read More' below.
Article by: Erin Ferree
About half of all businesses fail within their first few years. One source of failure that is commonly cited by experts is sloppy or ineffective marketing. If your marketing materials do not stand out from those of your competitors, your sales will suffer.
The initial lack of customers and cash flow often causes business owners to put off designing a logo and marketing materials professionally "until they get a few clients" or "until they get started." Unfortunately, designing their own marketing materials when they launch their businesses instead of having them professionally created will make getting those initial clients more difficult and may result in a business that will not succeed.
When you start a business, you need to create the quickest possible route to business success. A logo & business card helps to create this by contributing to your business's visibility and credibility, two factors that will help your business grow and achieve success.
Many entrepreneurs choose to design their own marketing materials when they launch their businesses. It’s easy enough these days to design a business card at the local office supply store or online. Word processing software will also allow you to experiment with typefaces and layout. But if you do not have a good sense of what you are doing, you could cause more problems than you solve. Here are reasons why it’s not a good idea to put off a professionally designed logo and corresponding collateral materials:
Your business will appear unstable: Starting with one look then switching a few months later to a different logo and then perhaps a year later doing it again creates confusion for clients. Is it the same business? Did the store change owners? It can also give the appearance of a business that can’t make up its mind.
Your business will look amateurish: Using materials that are not professionally designed makes your business look unprofessional and might indicate that you cannot perform to or meet the standards required.
You will look unpolished: Not having a professional "look and feel" can make it appear as though your business does not matter to you. Customers may get the impression that you do not care about the way your business presents itself, which might indicate that you would not care about the quality of your work or the way that your work reflects upon their business.
You will look unfocused: Unprofessional, uncoordinated marketing materials can make your business look jumbled or confused. If you have a business card with one look and feel and a website with another, it can cause an identity crisis for a small business. Too many different designs might cause potential clients to think they are looking at two different businesses. It’s best to tie everything together from the start.
So, while taking the cheap route when it comes to your logo & business card development may seem like a prudent idea from a cash-flow point of view, it could result in your business never getting off the ground. It can also lead to your business folding when it would otherwise succeed.
If you think that you can't afford to invest in a good, professionally designed logo & business card, consider the outcome. How can you afford not to?